Best in class sizing solutions for bike, ski & sporting goods

Online sizing is a crucial factor. It's not a single feature that changes everything, but rather part of the entire customer journey. The issue of frame size significantly contributes to security and trust. When customers feel understood and realize that their data is being used effectively, a positive emotion arises – and this influences their purchasing decision.

We come across much more competent to our customers, can set the correct saddle height straight away for the test ride, and often hear: “I’ve never felt this comfortable on a bike before.” That makes the sale almost a given. Especially the Q2 with AI-based measurement saves a lot of time and also serves as a powerful marketing tool.

Recommending the right frame size is a central part of the customer journey. This is especially crucial in e-commerce, where customers can’t simply test ride a bike on site. A precise sizing tool helps build trust, reduce uncertainty, and ultimately make the purchasing decision easier.

Using Smartfit not only ensures that the customer has the confidence that the bike will be optimally adjusted in the end, but also our employees. With 30 locations, we notice that the experience of our employees naturally varies greatly. However, when we use a system like Smartfit, the results are the same everywhere – and equally good. Smartfit is a tool that allows me to ensure consistent quality in my consulting.

With Smartfit, we make sizing tangible, underline our quality in wheel fitting, and allow models to be directly compared.

The measurement process is a very personal experience. At first, many customers aren’t quite sure what to expect. But it is precisely this shared experience of taking measurements that immediately creates a deeper connection, builds trust, and strengthens the relationship during the consultation in the long term.

What really impresses me about Smartfit Q5 is its efficiency and precision. You can complete a highly detailed fitting in under an hour – something I haven’t experienced with any other system.

Smartfit in combination with SQLab works incredibly well for individual settings. We measure our customers and see exactly where the problems lie. Fortunately, more and more women are coming to us who feel that they are in good hands, also thanks to our female consulting power.

We also use the software, for example, to visually explain the results. Especially when two models are under consideration, we show the customers the differences in geometry. This is very helpful in making priorities clear and keeping the customers informed.

With the precise Smartfit sizing tool, our customers get a reliable size recommendation quickly and easily. It creates more confidence, more trust, and real added value—innovative and clearly different from traditional purchase advice.

In the past, measurement was a “nice to have” – if a customer asked for it, you’d do it. Today, it’s completely different. For us, Smartfit is a real measurement tool, not a marketing gimmick.
We save time, work in a more structured way, and customers notice that they’re being treated differently with us.

In the end, it always comes down to frame size – and that’s where many customers feel unsure. That’s when we bring Smartfit Q4 into play. We fully measure the customer and review the manufacturers’ geometry data together. This allows us to find the right size and the right model, giving customers a great deal of confidence.

Smartfit offers us above all the advantage of setting ourselves apart from our competitors. Before we talk to the customer about their dream bike, we do a body scan. That immediately creates a 'wow effect' because they don't know it from any other store in the region.

If customers aren't sure exactly what frame size they need, they come to our store, and we can guide them through the online sizing process and enter their data. Customers often order a bike online and pick it up in the store. The bike is then fitted to the customer's specific measurements. If we already have the customer's data from the online sizing widget (or the customer has already been measured), we can adjust the bike to the customer's specific needs.