Individual Facts - Riding Style Preference Guide

Two frame sizes fit? In that case, it’s often not ergonomics that matters—but riding style preference: sporty or comfortable. Smartfit is now applying this exact logic directly to online sizing—so that “it kind of fits” becomes a clear size recommendation.

Smartfit Online Sizing – Facts Get Even More Personalized

A classic scenario in bike sales: From an ergonomic standpoint, many customers can ride two frame heights. What matters now during the consultation is identifying the decisive preference: a focus on a more dynamic and sporty riding style, or smoother handling and greater comfort.

It is precisely this level of consultation quality that is now integrated into the Smartfit Online Sizing Widget. Users simply choose between comfortable, neutral, and sporty—and receive their personalized recommendation based on that choice.

Best of all: The feature is directly integrated and immediately available to existing online sizing customers.

Why This Is So Important in an Online Store

When buying a bike online, size charts and standard size calculators are often too general. If two sizes are possible, the final decision remains unclear without asking about riding style—and that’s exactly where the following issues arise:

• Uncertainty
• Abandoned carts
• Wrong purchases / Returns

Specifying riding style preferences makes the recommendation easier to understand—and therefore more likely to result in a purchase.

A Voice From R&D

“This is another milestone for us,” says Andreas Bruch, head of the R&D department. “We’re bringing even more clarity to online bike shopping. With our experience in sizing and fitting, we’re well aware that, depending on the model and body measurements, riders can sometimes fall right between two frame sizes. With the addition of riding style preferences, our recommendations are now even more personalized and clear.”