Bike leasing calculator: Smartfit presents new leasing widget for online shops

Company bike leasing is booming. Millions of cyclists in Germany are already taking advantage of the opportunity to finance their bikes through their employers. This is no coincidence: bike leasing makes even high-quality bikes affordable, reduces monthly costs thanks to tax benefits, and often offers additional services such as insurance or maintenance.

According to current data from the German industry association "Zukunft Fahrrad", there are now almost two million leased bicycles on German roads – five years ago, there were just 400,000. The trend is also impressive from an economic perspective: between 2019 and 2023, leasing providers' revenues increased almost fivefold from €0.7 billion to €3.2 billion – and the trend is rising sharply.

A successful model with obstacles

But as attractive as company bike leasing is, the process is often complicated for online retailers as well as customers. Anyone who has their eye on a bike in the shop has to transfer the offer price to the leasing provider's external calculator, enter their tax bracket, income, or insurance status there, and, in the worst case, leave the online shop. For customers, this means media discontinuity, uncertainty, and additional effort. For retailers, on the other hand, there is a risk that potential buyers will drop out of the leasing process – and, in case of doubt, not return to the shop at all.

In addition, many end consumers do not understand why the leasing price can be higher than the discounted offer price. The reason for this is the standard surcharges of around six percent that dealers use to cover the additional costs for leasing companies, commissions, or insurance. This regularly causes irritation—and raises questions in the purchasing decision.

Smartfit solves complexity with new bike leasing calculator

This is exactly where Smartfit comes in. With the new leasing widget, the calculation of the potential leasing price is integrated directly into the respective product page of the online shop – understandable, transparent, and extremely user-friendly. The big difference to previous solutions: customers remain on the product detail page and do not have to leave the shop. This significantly reduces the bounce rate – and makes the purchase decision easier.

Specifically, the new bike leasing calculator appears directly below the offer price of a bike and initially displays a guideline value for the monthly leasing rate. With one click, a clear window opens in which customers can enter the most important information step by step—such as income, tax bracket, type of employment, or health insurance. Based on this information, the widget calculates a realistic leasing rate for 36 months and transparently shows how this value is arrived at. At the end, interested parties know immediately: this bike costs around X euros per month to lease – including a clear breakdown of the assumptions.

The advantages for retailers and brands at a glance:

• Greater transparency: Customers can immediately see how much it would cost to lease the bike in question.
• Lower barrier: The complex calculation process is simplified and clearly explained — without media discontinuity.
• Higher conversion: Monthly rates instead of a total price encourage the purchase decision.
• Practical calculation: Smartfit takes into account the offer price, RRP, and standard market surcharges.
• Attractive presentation: The widget enhances the product page and strengthens the retailer's role in the leasing process.

Conclusion: Leasing boom meets digital solution

With its new leasing widget, Smartfit provides the perfect answer to the challenges that have slowed down the boom in company bikes. While millions of employees already lease bikes through their employers, online retailers have so far lacked a simple, transparent way of presenting the monthly costs. Smartfit now solves this problem—directly on the product page, without detours or media discontinuity.

For dealers, this means higher conversion rates, fewer unanswered questions, and a stronger position in the growing leasing market. For end customers, it means greater clarity, less uncertainty, and an immediate answer to the crucial question: “How much will the bike cost me per month?” This makes the Smartfit leasing widget a digital building block for a successful model that is changing the bicycle market for good—and a tool that continues the success story of company bike leasing in the digital age.