You need Online Sizing

It's a Match!

Online shopping is booming—but digital guidance often lags behind. That’s exactly where the gap lies: A bicycle is a product that requires a lot of guidance (frame size, ergonomics, features, electric drive). In a store, this is resolved through conversation. Online, it quickly becomes a hurdle—and ends in abandoned shopping carts and indecision.

That’s why Smartfit brings precise sizing advice from specialty retailers directly to the online store—for a customer journey that doesn’t feel like “trial and error,” but rather like: “It’s a match!”

Why Online Sizing Is So Important in Online Bike Shops

The key sticking point when buying a bike online is often not the color or the features—but the question: “What frame size is really right for me?”
Modern bikes and e-bikes aren’t self-explanatory—and when customers get stuck on frame size, exactly what nobody wants happens online: Doubt, abandonment, next shop.

The German Bicycle Industry Association (ZIV) summed up the problem very clearly back in 2021: Online retail is booming everywhere—except in the bicycle industry, partly because buying a bike still requires a lot of expert advice.

The problem: Body proportions are unique to each individual—geometry charts are not

Smartfit has observed this firsthand for years during bike fittings and independent purchasing consultations: People have very different body proportions—and many find it difficult to determine the optimal frame size and suitable geometry based on geometry charts and manufacturers’ guidelines. Because there’s science behind it—including medical aspects. You can learn this knowledge, but it’s time-consuming and not something you can just do “on the side” while adding items to your cart.

The Solution: Online Sizing with Smartfit – 24/7, Intuitive, Precise

In specialty stores, the process involves in-person consultation and measurement tools. Online, it needs to work digitally—ideally available 24 hours a day, every day, and intuitive to use. That’s exactly what Smartfit’s online sizing is designed for.

Here’s what the tool does:

• For every inquiry, it generates an optimal match between individual body measurements and the actual bike geometry.
• The recommendation is based on 40 body and bike geometry factors and draws on a database of millions of body measurements.

This allows you to skip the hurdle of “selecting a frame size”—and the consultation can be provided both offline and online.

Online and in Specialty Stores: Smart Advice

Optimal ergonomics—and thus long-term customer satisfaction—starts with the bike purchase, particularly when it comes to choosing the right frame size. When it comes to this crucial decision, every specialty retailer—whether online or at the point of sale—should support their customers and offer expert advice. In specialty stores, this is done through direct conversation and various measurement tools, such as our Smartfit systems for the point of sale. Online, advice and measurement are only possible digitally. This requires a smart solution that is intuitive to use. For years, Smartfit has offered the leading tool in the field of online frame size advice.