E-Commerce Sizing
Recommend the right frame size at every time - our tool solves the sizing question on your platform. Increase your conversion, reduce returns and save on consultancy costs. Your customers will reward you.

- 60+ ME-Commerce Sizings
- ~4%conversion increase up to
- 24%less returns
Smartsfit's E-Commerce Sizing
- Data-driven size calculation
- Scientifically sound algorithm
- Database with 200,000+ bike models
- Optimal customer experience
- Flexible integration & customization







E-Commerce Sizing Features

Product Sizing
Our Product Sizing enables precise, customized size recommendations for bikes, skis, and other sporting goods – based on body measurements such as height, inside leg length, gender, and other relevant user information. The algorithm-supported recommendation is model-, class-, or category-based and specifically supports your customers in selecting the optimal product size.
Benefits for your company:
• Reduced returns through tailored recommendations
• Optimized customer experience through personalized advice
• Seamless integration into digital sales processes

Smart Sizing Button
The Smart Sizing Button provides automated, data-driven size recommendations – directly on the product page – without any additional clicks. As soon as relevant customer data (e.g., height, inside leg length, gender) is available, the button displays the individually appropriate size.
If multiple sizes are possible, they are clearly displayed. If a recommended size is unavailable, the system automatically refers to sensible alternatives – tailored to the user profile.
Key features for your business:
• Seamless integration into your existing product page – no UX disruption
• Dynamic adjustment of the button text based on availability and user profile
• Intelligent alternatives if a size is missing – for better conversion

Category Sizing
With Category Sizing, your customers receive instant size recommendations – even before they access a product detail page.
The feature is integrated directly into category pages and shows at a glance which products are available in the right size.
As soon as user data such as height or inside leg length is available, the function starts automatically – without an additional click. Category Sizing can also be flexibly integrated into product carousels, recommendation banners, or homepage modules.
Benefits for your company:
• Higher conversion rates through targeted pre-selection of relevant products
• Fewer returns thanks to better size fit early in the purchase phase
• Optimized user experience through immediate visibility of available sizes

Recommendation Engine
The Recommendation Engine automatically suggests suitable alternatives if a recommended size is unavailable. It uses the results of the previously performed product sizing or category sizing and takes into account both the user's individual body data and current stock availability.
This is how your customers – and your business – benefit:
• Automated recommendations: Users receive immediately available, suitable product alternatives – without any additional effort.
• Seamless customer experience: Recommendations appear directly in context, e.g., on product pages or within recommendation banners.
• Optimal utilization of your product range: Unavailable sizes no longer lead to shopping cart abandonment, but rather to targeted upsells or cross-sells.
• Reduced return rates: Alternatives are based on real fit data, not generic suggestions.

Bike Geometry Display
The Bike Geometry Display visualizes all relevant frame and geometry measurements in a clearly structured table or graphic format – precise, understandable, and interactive. Your customers receive comprehensive information on sizes, angles, lengths, and other geometry values at a glance, allowing them to efficiently compare different frame sizes.
The advantages for B2B use:
- Transparent product information: Presentation of complex geometry data in a user-friendly format
- Targeted purchase decisions: Greater decision-making confidence for end customers through direct comparison options
- Reduced consultation effort: Self-service orientation aid for beginners and professionals

Visual Size Chart
The Visual Size Chart complements the classic size recommendation with a clear graphical representation of body measurements in relation to product measurements. Instead of simply stating "Size M fits you," the Visual Size Chart shows why a size is recommended – for example, by classifying body height and inseam length in the context of available frame sizes.
Key Features for your customers:
• Visual comparability: Clear representation of body and product measurements in an interactive graphic
• Highlighting relevant size ranges: Color-coded zones for quick orientation
• Context-sensitive help texts: Situational explanations for borderline cases and deviations

Amazing Developer Experience
Amazing Developer Experience
Developers love e-commerce solutions! Top-notch documentation and implementation with just a few lines of code.
Technical Details
In the simplest version, you integrate the Smartfit script and copy the embed code into the product page template. You pass attributes like GTIN, product name, price, and image URL, and you have a sizing button in your shop.
And that's it! We promise.✌️
What others say about Smartfit
We chose to implement the Smartfit solution into our new Colnago website and its Studio section thanks to its ease of use for our consumers, also because it's becoming a standard in the cycling industry. Launching a new product like the C68, with brand new geometries that differ from the past models, can be tricky. Thanks to Smartfit we solved the problem to its roots.
Now, we'll be sure that our customers will order the perfect C68, and it will fit them like a glove.Michele Calliari & Mauro Mondonico
Colnago, IT Manager & Head of SalesSmartfit completely changes the way we interact with thousands of consumers every year. The tool is really smooth and easy to understand, with only 3 quick steps to a precise indication of frame size. We are very happy with Smartfit, it has helped us to improve the customer journey, at a very fair price.
Alberto Squizzato
Marketing, Wilier TriestinaThe Smart Fit team has been excellent in helping us to implement and run our size calculator. The system works really well in helping our customers to find the perfect bike size, consequently reducing the number of inquiries. The system was easy to integrate and it runs smoothly.
Rodrigo Irenico
eCommerce Manager, bicyclesonline.com.au
Shops using Smartfit
Manufacturers using Smartfit
Schedule your free demo now: Our experts are happy to show you your perfect sizing solution.