About Us

Our Mission

  • Everyone rides the bike that is tailored to their own needs! We promote the joy of cycling and are proud to be involved in every second bike sizing worldwide. With our enthusiasm, our history and focus on data and precision, we optimize our products and services every day.

Our Story

Our mission started with the foundation of the Radlabor in 1997 - the search for the optimal sizing and and initially the perfect riding position on the bike. Our roots lie in science and practical cooperation with top athletes, the Freiburg Olympic Training Center and the Sports Institute of the University of Freiburg.

We have made a significant contribution to the further development of measuring procedures for professional bike fittings and have perfected them. Our systems and services are the result of decades of development.

Our Radlabor Bike Fitting Locations

Smartfit combines scientific expertise with a clear practical approach and its own experience from three service centers in Freiburg, Munich and Frankfurt. Originally started in the bike fitting sector under the name Radlabor, this intensive work ultimately led to the creation of Smartfit - with the aim of passing on our fitting expertise through innovative systems.

Thanks to the strong connection to the Radlabor, we can continuously test, optimize and further develop our Smartfit systems under real conditions. This practical work guarantees the highest quality and enables us to always offer our customers the best possible sizing and fitting solutions for sporting goods.

Today, we advise and support people of all abilities with our expertise and our products to ensure a perfect fit and the best possible performance.

Our Team

  • Our headquarters are located in beautiful Freiburg im Breisgau - but our team is as international as our customers. Whether in Austria, the Netherlands or Greece, our employees around the world work passionately on innovative solutions for cycling. And our sales staff? They are on the scene - spread all over Germany and Austria, close to our partners and always on the move. What unites us all: enthusiasm for technology, exercise and team spirit.

Our Clients

Wolfgang Hohmann | Wolfi's
Wolfgang Hohmann | Wolfi's

From Freiburg to the bike empire in the desert

Vision meets precision: How to get the perfect bike ride in the desert with Wolfi and Smartfit

Thorin Kuhn | Mount 7
Thorin Kuhn | Mount 7

More than just consulting: A service experience that sells

Why customers at Mount 7 get more than just a bike

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Milestones

  • 1997

    Foundation of the Radlabor as an institute at the University of Freiburg

  • 2000

    Research and top-class sports support

  • 2007

    Spin-off Radlabor GmbH with bikefitting center

  • 2010

    Opening of the Radlabor München

  • 2011

    Launch of Smartfit Q4 - first stationary measuring system for specialist bike retailers

  • 2012

    Patent: Method for determining the optimum individual cycling geometry

  • 2012

    Opening of the Radlabor Frankfurt

  • 2013

    Launch of Smartfit Q1 - camera-based measuring system

  • 2016

    Start of development Online Sizing

  • 2017

    Launch Smartfit of M1 - manual measuring system for small stores

  • 2017

    Launch of Smartfit Online Sizing - first e-Commerce Bike Sizing widget

  • 2018

    Eurobike Gold Award for the Smartfit Online Sizing

  • 2021

    Launch of Recommendation Engine and Geometry Display

  • 2023

    Launch of Smartfit Q2 - first ai-based stationary sizing system

  • 2024

    Eurobike Award for the Smartfit Q2

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