
bike-angebot.de reduces returns with Smartfit Online Sizing
In conversation with Bruno Schotten, Head of Customer Success at Smartfit, Joachim Saiko (former CEO) and Kevin Powsche (Procurator) of bike-angebot.de explain how the integration of Smartfit E-Commerce Sizing drastically reduced their return rate and improved service for retailers and customers.

bike-angebot.de has over 12 Years of experience in the Online Bicycle Market. What exactly does bike-angebot.de do – and how has the company established itself in the bicycle market?
Joachim: Thank you for the invitation! bike-angebot.de has been a leading online marketplace for bicycles for over 12 years. We work with over 650 brick-and-mortar bicycle retailers in Germany and Austria. Our focus is on brokering bicycles – from children's bikes to high-end racing bikes. We currently offer over 20,000 bicycles. In doing so, we combine the advantages of online retail with the service of a specialist retailer.

Smartfit E-Commerce Sizing as the key to growth
What factors have driven your growth – and what role does Smartfit play in it?
Kevin: There are three main reasons: First, the technical and visual modernization of our shop; second, the integration of Smartfit E-Commerce Sizing, which allowed us to reduce the return rate due to incorrect frame sizes to below 1%; and third, our Guru platform for personalized online consultations. This combination significantly increases customer satisfaction.
How did you determine the correct frame size before – and how has Smartfit changed things?
Joachim: We used to often have to estimate frame sizes. For example: "You're 1.78 m tall? Then size M will probably fit you." This frequently led to returns because the bike didn't fit perfectly. With the Smartfit size calculator, we can now automatically provide precise recommendations. This ensures that every customer gets the right frame size and an ergonomically correct riding position.

Ergonomic bike fitting strengthens customer trust
How does ergonomic bike fitting affect customer satisfaction and trust?
Kevin: Since integrating Smartfit E-Commerce Sizing, we automatically provide precise size recommendations. This reduces our support workload and strengthens customer trust in bike-angebot.de. Many retailers even use Smartfit in their stores for professional bike fitting.
How did the integration of the Smartfit tool into your shop system go?
Joachim: The integration was straightforward. Technically, everything went smoothly, and Smartfit support was always available. We were able to implement the tool quickly, which saved us time and money. Today, our partner retailers actively use the data in their consultations.

Return reduction and service optimization through Smartfit
What specific benefits does the reduced return rate offer customers and retailers?
Kevin: Fewer returns mean lower costs, less support effort, and a better shopping experience. Customers know their bike truly fits – and retailers can provide more targeted advice. The entire purchasing process has become more efficient and customer-friendly.
The future with Smartfit: Even more ergonomics in online shopping
What is your future strategy with Smartfit?
Joachim: We want to integrate Smartfit even more deeply into our systems so that our retailers and customers benefit even more. The Smartfit size calculator is an important component of our future strategy. Our goal: to further expand bike-angebot.de as the leading online bicycle marketplace in Germany and Austria – with the best service and the highest level of fit.

Conclusion: Bike Fitting reimagined digitally
With the integration of Smartfit E-Commerce Sizing, bike-angebot.de demonstrates how bike fitting, bicycle ergonomics, and digital consultation are transforming the modern bicycle retail industry. Precise bicycle measurement, fewer returns, and greater customer satisfaction – this is what future-oriented online retail looks like.
- <1%Return rate based on frame size
- 11,500+Sizings per month
- 98.3%Successful frame size recommendations
About bike-angebot.de
- Founded in 2011
- > 20.000 bikes available
- Online marketplace for bikes from specialist retailers
- Reliable after-sales service via our own dealer network







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Head of Customer Success
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