We appreciate the opportunities that digital systems offer

Stefan, Zweirad Würdinger has been around for over 100 years. How are you positioned today?

Stefan: We operate three stores in Vilshofen, Passau, and Plattling, as well as a very professional and successful online presence. Regionality and personal contact are central to us, because our values ​​– passion, service, and advice – are best conveyed at the point of sale. At the same time, we constantly ask ourselves how we can offer our customers not only passion but also genuine added value – professionally and profitably.

Why is measuring your customers so important to you, and how do Smartfit solutions support your sales efforts?

Stefan: We want to offer our customers the best possible service even before they make a purchase. With Smartfit, we can find the ideal bike and define individual adjustment settings. Before implementing Smartfit Sizing, we used a rudimentary system that didn't provide centralized data on bikes, manufacturers, or customers. Today, we have access to all relevant information across all our branches. Our sales staff offer customers a truly engaging experience: They select suitable models, adjust them perfectly, and the test ride becomes an emotional highlight. Almost every customer leaves delighted. With our three branches, consistent customer service is particularly important. Thanks to Smartfit, we can precisely track what has already been done, where, and by whom – even if the customer makes the purchase in a different branch. The Smartfit e-commerce solution also offers significant added value online: It helps our customers and provides us with valuable insights into click behavior and leads.

Did you set specific goals before introducing Smartfit?
Stefan: We want to offer our customers genuine magic moments – memorable, emotional experiences. There's no measurable metric for that. With Smartfit, we create precisely these kinds of magic moments, even for regular customers who are already familiar with our fitting process. At the same time, our consultations become more efficient and the fitting time is shorter. Our employees fully support Smartfit as a valuable sales tool. It gives them added confidence when the ideal bike selection and frame size are clearly explained. With 15,000 bikes sold annually, we serve everyone who rides or wants to ride a bike. The challenge lies in instilling confidence in both Puky children's bike customers and road bike specialists through our marketing and point-of-sale presence, assuring them they've come to the right place. Smartfit helps us convey exactly that feeling.

We've had some turbulent years in the bicycle industry. How do you see the future of the bicycle industry? What role will POS and digital systems play?
Stefan: I think the bicycle industry needs to become more professional. Many people are passionate, but clear structures are often lacking. As an industry, we need to lead the way, keep an eye on economic developments, and hold our own in the competition. In my view, online retail and POS complement each other: Online retail may be a competitor, but it also offers opportunities, such as click & collect or digital tools. At the point of sale, it's about evoking emotions and creating real added value for the customer. This requires digital solutions and reliable partners like Smartfit.