Recommending the right frame size is a central part of the customer journey. This is especially crucial in e-commerce, where customers can’t simply test ride a bike on site. A precise sizing tool helps build trust, reduce uncertainty, and ultimately make the purchasing decision easier.

Smartfit Online Sizing is not only an easy-to-use, intuitive tool with high user value, but has also been able to noticeably relieve our customer service at the same time. Requests for the right frame size and returns have decreased significantly, while the direct conversion in the store has increased.

We chose to implement the Smartfit solution into our new Colnago website and its Studio section thanks to its ease of use for our consumers, also because it's becoming a standard in the cycling industry. Launching a new product like the C68, with brand new geometries that differ from the past models, can be tricky. Thanks to Smartfit we solved the problem to its roots.
Now, we'll be sure that our customers will order the perfect C68, and it will fit them like a glove.

This season once again clearly shows how valuable the Smartfit sizing tool is for us. We’re receiving significantly more emails than in previous years, but compared to past seasons there are far fewer follow-up questions or issues related to frame size—which is great to see.

Smartfit completely changes the way we interact with thousands of consumers every year. The tool is really smooth and easy to understand, with only 3 quick steps to a precise indication of frame size. We are very happy with Smartfit, it has helped us to improve the customer journey, at a very fair price.