Photo: Multicycle AustriaEleven Locations, One Mission: Helping Everyone Find the Perfect Bike
Since the end of 2022, Multicycle Austria has been expanding rapidly. With Smartfit’s sizing solutions, Managing Director Stefan Stranghöner ensures that customers across all eleven locations find the right bike size. From precise AI-powered measurements and more efficient consultations to seamless integration with the online shop, Smartfit strengthens service, expertise, and sales performance—helping Multicycle stand out from the competition.
Photo: Multicycle AustriaYou recently introduced Smartfit’s sizing solutions at Multicycle Austria. How is the business structured, and how did you discover Smartfit?
Stefan: Multicycle Germany has been operating for more than 30 years and now has 56 stores. In Austria, we opened our first location in Vienna South at the end of December 2022. Since then, we have grown to 11 stores, along with an online shop.
My goal is to make sure every customer leaves with the right bike size. With the current shortage of staff and skilled professionals, that is not always easy—especially when new team members are still gaining experience. We first came across Smartfit when we took over two existing locations. It quickly became clear that we needed these solutions across all our stores to improve the consultation process and help our teams reach the right recommendation more efficiently.
Our experience so far has confirmed that decision. Smartfit helps us present our advice with greater confidence, and we can set the correct saddle height before the customer even begins their test ride. We often hear: “I’ve never felt this comfortable on a bike before.” That makes customers much more confident in their purchase decision. The Q2, with its AI-powered measurement technology, is particularly valuable. It saves a great deal of time and also serves as a powerful marketing tool.
Photo: Multicycle AustriaWhat did the sales process look like before Smartfit was introduced?
Stefan: With several stores, it can be difficult to maintain a consistent sales process. Every team member brings their own style and level of experience, which is valuable—but I still want sizing to be a standard part of every consultation.
Previously, we used a basic sizing tool based on height and inseam. It provided a rough indication, but Smartfit is far more precise, professional, and efficient. It is a significant investment, but I see it as an investment in the future. Especially in challenging times, bike retailers need to operate at the highest possible level.
You have also integrated Smartfit into your online shop. Is that part of your strategy for staying competitive?
Stefan: Absolutely. A bike should always fit properly, especially in our key road and gravel segments. I would estimate that, without guidance, at least half of online customers would choose the wrong size. Smartfit’s e-commerce sizing helps us prevent that. Our ambition is not simply to keep up, but to stand out in Austria’s highly competitive sports retail market—including by delivering the best possible service online.
Photo: Multicycle AustriaHave you already noticed any changes since introducing Smartfit?
Stefan: It is still too early to draw any firm conclusions about the online shop, as the tool was only introduced late in the year. In our stores, however, the difference was noticeable straight away. Smartfit makes the sales process much easier, particularly for customers with less common body proportions. It provides precise recommendations even when someone falls between two sizes. That helps us avoid delivery delays and lost sales. The more accurate the sizing, the more confident the purchase decision—and the lower the risk for us.
New tools are not always met with immediate enthusiasm. How did your team respond to the introduction of Smartfit?
Stefan: At first, there were some reservations: “We are already short-staffed—do we really need another new system?” Some team members were also concerned that fitting would add more time to the consultation. As the owner, however, I made a clear decision in favour of Smartfit. The initial scepticism quickly disappeared. Today, the team appreciates how much easier, faster, and more professional customer consultations have become. The Q2’s AI-powered measurement process is especially straightforward. It can even be carried out by apprentices or workshop staff. While the sales team is still assisting other customers, the next person can already be measured—an enormous advantage during busy periods.
I understand that change takes time and that not everyone is enthusiastic from the outset. But once people can see the benefits for themselves, attitudes begin to shift. Today, the team is full of energy—and that makes me very happy.
About Multicycle
Multicycle Austria is a CUBE specialist backed by more than 30 years of experience in delivering high-quality cycling solutions. Its range includes CUBE bikes for every type of riding—with and without electric assistance—alongside accessories, clothing, and comprehensive workshop services.
Customers benefit from expert advice, test rides at every location, and a clear commitment to combining quality, riding comfort, and sustainability.
Smartfit sizing solutions for your business as well?!